Right Timing is Everything

This morning I talked with Emily from Imagine Results about promoting their free HiSET help tools and was blown away. Sell your stuff where they buy it she said. Pretty simple for most businesses right? If I sell gum, I sell it at convenience stores, grocery stores, candy machines, vending machines in the workplace, etc…

Emily explained that instead of normal ads she decided to promote their practice tests for the GED test on career websites. People who are looking for a better job might realize that having a GED diploma will help them to get a better job! Get the point now? Get obvious about where your products are on offer. So, not only where your customers are buying, but at the most opportune time as well.

So what does this have to do with your business? Seriously, it has everything to do with it. If you are using online video to attract customers instead of just throwing them up all over and tweeting the crap out of them and spamming your Facebook friends, place them where your clients will watch them.


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Car Designing

Now how do you design a new car? Do you just throw a bunch of hyped-up 28-year-old designers into a room with sun-drenched views of Newport Beach, Calif., and let them dream about curvaceous metal and roaring engines? It’s like art…or a top sports achievement…or…

Actually, throwing some hyped-up car designers into a room is part of the process. But only part. The tough work is figuring out how much it costs to make each part and how many of the components to buy from suppliers. The car has to make money and it has to be makable in a finite period. “In the old days, you would do your design, and a manufacturing guy would come in hollering at you three years later, saying my machines can’t make these fenders you designed,” says Michael Flynn, director of the Office for the Study of Automotive Transportation at the University of Michigan.
Enter the Internet. Every carmaker in the world is trying to figure out how to use the World Wide Web to streamline the development process, which traditionally can take four to six years and cost billions of dollars for a major launch. Gary Dilts, a senior vice president at DaimlerChrysler (DCX, info) who has led the company’s e-Connect platform, thinks the company can make it happen.

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Making Gift Wraps and Tags

Gift Wraps and Tags Made by You
Most of the time I am a do-it-yourselfer. But for a while, I depended on store-bought wrapping paper. That all changed. Once the “bought” wrapping paper ran just as I was wrapping some gift books. What to do?
I cut open a large paper bag, and used it to wrap the book (with the plain side of the bag on the outside); hand printed a rhyme (using an alphabet stencil) and tied up the package with raffia. It was a personal statement and it looked wonderful!
Now I have the pleasure of tailoring the wrap to the recipient. I keep a few basic supplies on hand to create wrappings:
large brown paper grocery bags
a pad of graph paper (good for small boxes)
a large-size pad of recycled newsprint
tissue wrapping paper
a spool of paper ribbon that curls
a package of raffia
extraordinary ribbon saved from packages people have given me
3 felt tip marking pens (2 colors and black), with fine and medium tips
gold and silver marking pens
bottles of gold and silver acrylic paint
The rest is serendipity — like an impromptu stew. If you have a few sequins, pieces of wrapped candy, extra photographs, figure out how to add them to the piece. To get started, here are a few suggestions.


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Timmerman Daugherty – Weird Gardens

Timmerman Daugherty wanted to enjoy the garden of her small Baltimore, Maryland, townhouse all year long, but not being blessed with a green thumb, she did not want the responsibility of maintaining living, growing plants. Taking a walk one evening in 1982, she discovered a pile of rusted and beautifully shaped boiler parts in her alley and decided to convert them into fencing for “my new rust garden.”

The unusual solution surprised the self-described recovering lawyer raised with aesthetically conservative tastes. Now a self-taught artist, Daugherty learned to create mosaics and sculpture in order to incorporate her found objects into her garden design. She sometimes uses the found objects “as is” and sometimes she deconstructs them to use the parts in ways unrelated to their original design. “I am interested in combining little pieces to make something large,” she said.

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Customer relationships and the value of your business

Amazon’s valuations are another great example. Why has Amazon’s stock risen to stratospheric heights? Because CEO Jeff Bezos, back in the early days, focused on acquiring and retaining customers and building broad relationships. In the Net Economy, the depth of your customer relationships is directly proportional to the value of your business.

Knowing who your customers are and being able to interact with them to build strong, life-long, valuable relationships is the winning strategy in the e-business world. And it’s the first rule of good marketing. That’s why some dot-coms will continue to take over conventional companies. They have the formula right. Do you?

Building the basic customer profile

What should you be tracking and measuring in your e-business? First and foremost, you need to know who your end-customers actually are – not just to what market segment they belong. Start by being able to identify and greet each customer by name and by knowing his or her email address. And this definitely applies to the world of art and business.
Next, you need each person’s billing and shipping addresses, phone number(s), and any other profile information they’re willing to offer in exchange for trust and value. In the consumer world, you need to know whether they’re part of a household, and in business-to-business, whether they’re employers or employees of a business.

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Tribute to an artist: Barbara De Ruiz

Barbara De Ruiz lives in Homosassa, Florida, and her house is full of beautiful paintings, abstract, portraits, landscapes, and more. Barbara started her business after Florida’s Division of Vocational Rehabilitation (VR) helped her with art classes and support to set up her own business. Vocational Rehabilitation is helping people who are in any way disabled, find employment or keep their job.
Looking at the signatures at the paintings, you can’t help but notice that they’re all designed by Barbara herself, and they are stunning, though, or maybe because, she has a disability. Barbara first got in touch with VR in early 2008 when she was in need of knee surgery and also wanted help to find a job. But it appeared that looking for a suitable job and the stress of returning to the workforce was just too much for Barbara.
After some guidance and counseling from a VR employee though, Barbara appeared to have a hidden but wonderful talent that in the end proved to be a great way for her to make enough income to become self-sufficient. See this video about Vocational Rehabilitation:


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